At this year’s Holmes Report Global PR Summit, the Gibbs-rbb team had the opportunity to share the findings of our recent Conscious Consumer study.

During our presentation, in which we were joined by Kaspar Ibsen Beck from Arla Foods, we compared the perceptions of Baby Boomers and Millennials about food and beverage brands, with a specific emphasis on the impact of marketing focused on nutrition, food safety, and social and environmental responsibility.

You can watch video of our session, “How Marketers Can Win the Hearts, Minds and Stomachs of Baby Boomers and Millennials,” below.