There is a segment of consumers that cares as much about where and how food is produced as they do about the brand attributes, nutritional value and price. We call them Conscious Consumers®, and if you’re a food company, restaurant or retailer, chances are you’re seeing their impact more and more every day. Conscious Consumers […]

Today’s consumer wants direct access to knowledge about the products they eat. Where is it from? What are the values of the company who makes it? What’s in it? Was the environment harmed? Is it safe for my children? Conscious Consumers are asking the questions, brands must have the right answers to gain market share. […]

Breakout Brands win at the cash register by putting customers first. Conscious consumers care even more about their relationship with the brand. So what does it take to breakout? “We’re number two, so we try harder.” Everyone recognizes the famous Avis slogan that became the poster child for “challenger brand” marketing where a brand defines […]

Conscious consumers have increased concerns about factors related to protecting the well-being of people, communities and the environment. Read more about developing strategies and implementing programs to engage key audiences about sustainable practices, products or services. Results of the 2015 Sense & Sustainability® Study found that more than half (60 percent) of Americans believe that […]