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With the start of a new school year, the timing couldn’t be better to feature the work of Project WET Foundation (Water Education for Teachers), a global leader in water resources education. We recently caught up with founder, Dennis Nelson, to learn more about the organization, its newest initiative and how companies can get involved. […]
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Social media is fundamental to any brand’s communications campaign these days and this new media is changing the way brands interact with consumers and other stakeholders. Tooting your own horn is out. Active listening, taking an interest, and creating meaningful two-way dialogue is in, and keys to creating healthy relationships with consumers. Insights and social […]
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The ways in which food brands engage with consumers has been vastly transformed by digital marketing communications and connecting with conscious consumers takes on yet another level of social media savvy. Our in-house digital guru Abdul Muhammad offers those charged with brand communications tips on creating relationships with conscious consumers and insights into what drives […]
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Food manufactures love to call Chicago home. So, it’s no surprise that Chicago is also home to FamilyFarmed, a national leader in the Good Food movement and host of the nation’s longest-running trade show focused on sustainably produced food. I spoke to FamilyFarmed’s communications specialist, Bob Benenson, this week about the impact FamilyFarmed has had […]
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George Bernard Shaw once said: “There is no sincerer love than the love of food.” Unlike many countries, the history of food in our culture is not replete. Americans ate to live – they did not live to eat. But Americans’ love of food has evolved over the years and today’s passion for food has […]
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Because the news media loves to sprinkle stories with survey results and other statistics, communications practitioners love to feed editors highlights from a myriad of consumer research. While this tactic is typically successful in generating a blip of news and social media coverage for a company or brand – it does little to help develop […]
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With sustainability quickly becoming mainstream, companies are rapidly understanding that a successful corporate social responsibility strategy must reach both customers and consumers through their brands. Gibbs-rbb’s resident sustainability expert, Ron Loch, shares some key insights into developing a strategy that reaches targeted stakeholders with the right content. Gibbs-rbb: Your division works with companies and brands […]
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With so many digital and social media channels giving consumers hundreds of paths to choose in their purchase – or decision – journey, it’s become increasingly difficult to predict the content and platforms that will be certain to land your product or service on a consumer’s short list. Mike Samec, vice president of digital strategy […]
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Today, almost one million farmers and workers are reached by the UTZ program in 37 producing countries, positioning UTZ as the largest agriculture program for the sustainable production of cocoa and coffee – and soon for the sustainable production of tea and rooibos. We spoke to Han de Groot, executive director for UTZ, to learn […]
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I was fortunate to join 20,000 fellow Institute of Food Technologists (IFT) members for the annual conference in Chicago this week. It was a dynamic program of presentations, poster sessions and trade show exhibits. In reflecting back on what was one of the more active and energetic IFT conferences in recent years, the overall theme […]
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