New York, March 2, 2015 – Unveiling a new buyer model to help unlock a $200 billion market in the food and beverage industry, Gibbs-rbb Strategic Communications today released the 2015 Conscious ConsumerSM White Paper. The white paper, which was launched in conjunction with the 2015 Conscious Consumer Conference, highlights the Gibbs-rbb Conscious Consumer Model, […]
Gibbs-rbb introduces the “Conscious Consumer” at Holmes Report PRSummit 2014
At this year’s Holmes Report Global PR Summit, the Gibbs-rbb team had the opportunity to share the findings of our recent Conscious Consumer study. During our presentation, in which we were joined by Kaspar Ibsen Beck from Arla Foods, we compared the perceptions of Baby Boomers and Millennials about food and beverage brands, with a specific emphasis […]
American Shoppers Willing to Spend 31 Percent More Per Week On Responsibly Produced Food
NEW YORK, Oct. 15, 2014 – On average, Americans are willing to spend 31 percent more per week on grocery food produced in ways that uphold the principles of corporate social responsibility (CSR), according to the Conscious ConsumerSM Study issued today by Gibbs-rbb Strategic Communications. “Conscious Consumers are voting with their wallets, creating challenges for […]
Gibbs & Soell and rbb PR Form Joint Venture Engaging Conscious Consumers for Food, Beverage and CPG Clients
NEW YORK, Oct. 1, 2014 – Gibbs & Soell Business Communications and rbb Public Relations today launched Gibbs-rbb Strategic Communications, a joint venture drawing on the complementary strengths of the two agencies. The new venture will provide integrated communications solutions to food, beverage and consumer packaged goods (CPG) clients, based on a holistic understanding of […]
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