Hey, football fans – we’re down to this week’s conference championship games to decide who will be playing in Super Bowl XLIX Feb. 1 in Glendale, Ariz. None of us know if the game will live up to the hype that’s just now building, but you don’t need to know Tom Brady from Marcia Brady […]
Father of Conscious Consumerism?
The next time you order a trenta cup of Espresso Macchiato, think about this: Is Howard Schultz the George Washington of Conscious Consumerism? Schultz, of course, is the chairman and CEO of Starbucks. He is probably as well known for helping set the company’s social agenda as he is for leading its remarkable growth. In the […]
‘Checkout Charities’ and the Conscious Consumer
Conscious Consumers embracing the holiday spirit are mindful that giving goes beyond our family and friends. Charities collect as much as 25 percent of their yearly donations between Thanksgiving and New Year’s, and corporations – through their cause-related marketing (CRM) – give consumers the opportunity to give while purchasing goods and services. Consumers donate almost $2 […]
You Don’t Need a Weatherman to Know Which Way the Wind Blows
Counting down the days to Thanksgiving – it can’t come soon enough – and we think of how the above lyrics to Bob Dylan’s Subterranean Homesick Blues relate to Conscious Consumers. Recently, two major American corporations, with business interests far beyond food, announced initiatives sure to please anyone who thinks about and enjoys food. The […]
There’s More to Food than Meets the Palate
National Public Radio’s story of how food industry insiders were taken in by samplers masquerading fast-food as organic is fascinating on at least two levels. For one, as the article explains, the human brain – specifically the media orbitofrontal cortex – receives increased oxygen and blood, said to “play a role in how we experience […]
Introducing Gibbs-rbb, a joint venture focused on the Conscious Consumer
Welcome to Gibbs-rbb Strategic Communications. My name is Jeff Graubard, and I’m truly honored to be the organization’s first employee. I ran my own PR shop in Soho (NYC) for 20 years and am kind of used to being out on a limb. But not here. I’m surrounded by almost 200 employees of two fantastic […]